From Hostel Dorm to Fashion Norm: A Jamia Hamdard Student’s Rise to Modest Fashion Fame

Mawdeest, a modest fashion brand, has a remarkable journey that symbolizes resilience, determination, and the pursuit of independence. Its founder, Saleha, had high expectations for her college life, envisioning it to be as glamorous as the movies she watched. However, being an introvert, Saleha found it challenging to make friends and soon realized that her college experience was different from what she had imagined. Disheartened and disillusioned, she embarked on a journey of self-discovery that would lead her to create Mawdeest—a brand that would empower women through modest fashion.

An Unexpected Escape:

During her college years, Saleha faced a setback when she fell victim to an online scam while buying a hijab online. This experience left her feeling frustrated and betrayed. Instead of allowing herself to be defeated, Saleha saw an opportunity amidst the disappointment. Determined to find a reliable and authentic source of modest fashion, she made a spontaneous decision that would change her life—she would create Mawdeest.

The Birth of Mawdeest:

At the young age of 21 and in her first year of BBA at Jamia Hamdard, Saleha took the leap and started Mawdeest with a mere 4k in her pocket. Fueled by a burning desire for independence and the passion to provide women with genuine and high-quality modest fashion options, Saleha began her entrepreneurial journey. It was a leap of faith, driven by her strong belief in the power of modest fashion to empower women.

Overcoming Challenges:

Building a brand from scratch presented Saleha with numerous challenges. Doubts and uncertainties loomed over her, but her determination and unshakable belief in the potential of modest fashion fueled her drive. Tirelessly working to refine her offerings, Saleha ensured that Mawdeest delivered garments that empowered women to embrace their individuality and express themselves confidently.

A Saying by Saleha:“Embrace your individuality, empower your style.”

The Road to Success:

Saleha’s dedication and hard work started to bear fruit as Mawdeest gained recognition for its commitment to authenticity, quality, and empowering women through fashion. With each collection, Saleha sought to create garments that resonated with the modern muslim woman’s desire for comfort, versatility, and elegance. Mawdeest became a platform that celebrated individuality, encouraging women to embrace their unique style and express their values through fashion.

Empowering Women:

Mawdeest is not just a brand; it is a movement that empowers women from all walks of life. Saleha’s vision extends beyond selling garments. She aims to create a community where women uplift and support one another. Through online forums, workshops, and events, she fosters connections, shares stories of triumph, and encourages women to embrace their authenticity.

The inspiring journey of Mawdeest showcases the power of resilience and the pursuit of independence. Saleha’s college expectations may not have been fulfilled, but her determination and passion led her to create a brand that empowers women through modest fashion. At the age of 21, currently pursuing her BBA second year at Jamia Hamdard, Saleha embodies the spirit of a young entrepreneur who defies societal norms and follows her dreams. Mawdeest continues to inspire women worldwide, reminding them to embrace their individuality, empower their style, and confidently express themselves through modest fashion.


Shams Tabrez Qasmi is the Founder & Chief Editor of Millat Times Group, featuring news stories, ground reports and interviews on YouTube. Host Khabar Dar Khabar and debate show " Desh K Sath". He contributes to several news publications as columnist , Ex Director & Member at Press Club Of India. Email: